๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐ฉ๐๐๐ญ๐ ๐๐ฅ๐๐ซ๐ญ: ๐๐ฌ ๐๐จ๐ฎ๐ซ ๐๐ ๐๐ง๐๐ฒ ๐๐๐๐๐ฒ ๐๐จ๐ซ ๐ญ๐ก๐ ๐๐๐ญ๐๐ฌ๐ญ ๐๐ก๐๐ง๐ ๐๐ฌ?
Google Ads has rolled out several significant updates recently. But hereโs the key question: Has your Social Media Handling Agency adapted to these changes?
If not, your campaign results could suffer.
๐. ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐๐ ๐๐ข๐๐๐ข๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ
Googleโs enhanced automated bidding, like Target CPA and Target ROAS, optimizes bids in real-time, increasing efficiency. If youโre still manually managing bids, youโre missing out on better results with less effort.
๐. ๐๐ฎ๐๐ข๐๐ง๐๐ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐
Google now offers advanced targeting options, such as custom intent audiences and first-party data, allowing for hyper-personalized campaigns. Are you taking advantage of this to boost your ROI?
๐. ๐๐๐ฐ ๐๐ ๐
๐จ๐ซ๐ฆ๐๐ญ๐ฌ & ๐๐ฑ๐ญ๐๐ง๐ฌ๐ข๐จ๐ง๐ฌ
With Gallery Ads and Update Ads, ads are more interactive. If your agency isnโt exploring these options, youโre missing the opportunity to create engaging, immersive user experiences.
๐. ๐๐ข๐๐๐จ ๐๐จ๐ง๐ญ๐๐ง๐ญ
Video ads are more central than ever, especially with short-form videos. If video isnโt part of your strategy yet, youโre not tapping into a highly engaging ad format.
๐. ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐ข๐ง๐
Google Ads now offers better control over campaign structuring, ensuring your campaigns are organized for optimal performance. Are your campaigns structured for success?
๐. ๐๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ & ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ
With advanced reporting tools, Google Ads offers deeper insights into user behavior, conversions, and cross-device interactions. If youโre not analyzing this data, your campaigns could be misaligned with audience needs.
๐. ๐๐ฆ๐๐ซ๐ญ๐๐ซ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐ซ๐๐๐ค๐ข๐ง๐
With cross-platform tracking, Google Ads gives more accurate results. Not using it means potentially missing key insights and optimization opportunities.
๐. ๐๐จ๐ฅ๐ข๐๐ฒ ๐๐จ๐ฆ๐ฉ๐ฅ๐ข๐๐ง๐๐
Google has become stricter about ad policies and landing page quality. Non-compliance can lead to disapproved ads, wasting your ad spend.
Has your agency incorporated these updates yet? If not, your results are likely falling short. Letโs discuss how we can help you adapt and improve your Google Ads performance.
