𝐌𝐨𝐬𝐭 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐚𝐫𝐞 𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐥𝐢𝐤𝐞𝐬……

Just because your post gets likes, doesn’t mean your business is growing.

And just because no one likes it, doesn’t mean it’s not working.

Most small businesses are measuring the wrong thing.

They check the likes.

They check the views.

They wait for a magic number before they believe it’s “working.”

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐦𝐨𝐯𝐞𝐬 𝐫𝐞𝐯𝐞𝐧𝐮𝐞:

→ 𝐒𝐡𝐨𝐰 𝐮𝐩 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲
→ 𝐒𝐡𝐚𝐫𝐞 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐬𝐨𝐥𝐯𝐞 𝐫𝐞𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬
→ 𝐓𝐚𝐥𝐤 𝐥𝐢𝐤𝐞 𝐚 𝐡𝐮𝐦𝐚𝐧, 𝐧𝐨𝐭 𝐚 𝐛𝐢𝐥𝐥𝐛𝐨𝐚𝐫𝐝
→ 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐞𝐚𝐬𝐲 𝐟𝐨𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮t

Your future buyer is not in the comments.

They’re in the DMs.

Or watching silently for weeks before reaching out.

If you’re a small business, here’s the truth:

Your job is not to entertain.

Your job is to be remembered when someone is ready to buy.

The question is — are you posting to be liked?

Or are you building long-term trust?

Curious to hear from other business owners:

Let’s trade notes in the comments.